What is appsflyer unity and How to use

SF Games
December 10, 2022

What is appsflyer unity and How to use


 What is appsflyer unity ?

AppsFlyer Unity is a plugin for the Unity game engine that allows developers to integrate the AppsFlyer mobile attribution and marketing platform into their Unity-based mobile games and apps. This integration allows developers to track user acquisition, engagement, and revenue, as well as run targeted marketing campaigns and measure their effectiveness.

How to use appsflyer unity ?

To use AppsFlyer Unity, developers first need to create an account on the AppsFlyer platform and obtain their unique AppsFlyer app ID. They then need to integrate the AppsFlyer Unity plugin into their game project in the Unity Editor. After that, developers can use the plugin's API to track in-app events, such as user actions or purchases, and attribute them to specific marketing campaigns. This data can then be used to analyze the performance of the campaigns and optimize future marketing efforts.

To use AppsFlyer Unity, developers will first need to create an account with AppsFlyer and set up their app on the platform. Once the app is set up, the developer will need to download the AppsFlyer Unity plugin and integrate it into their Unity project.

An example of using AppsFlyer Unity would be a mobile game developer who wants to track user acquisition and engagement in their game, as well as run targeted marketing campaigns to increase revenue. The developer would first set up their game on the AppsFlyer platform and download the Unity plugin.

They would then import the plugin into their Unity project and add the AppsFlyer prefab to the scene. In the prefab settings, they would enter their app ID and enable in-app events and deep linking.

In the game code, the developer would use the provided APIs to track events such as app launches, level completion, and in-app purchases. They could then use the AppsFlyer platform to run targeted marketing campaigns, such as retargeting users who have completed the first level but haven't made a purchase yet, and measure the effectiveness of these campaigns.