How Google Ads Can Boost Your Business Online: Tips and Tricks

March 20, 2023 April 16, 2023

Looking to promote your business online and reach more customers? Consider using Google Ads. With this online advertising platform, you can display your ads on Google Search, Maps, YouTube, and other popular websites and apps. By targeting potential customers where they spend their time online, you can boost your business's online visibility and drive more traffic to your website. Try Google Ads for your business today.

In this blog post, we will explain how Google Ads works, what benefits it can bring to your business and how you can get started with your first campaign.

What are Google Ads?

Google Ads are online ads that appear when people search for products or services related to your business on Google or browse websites and apps that show Google ads. You can choose from different types of ads, such as text ads, display ads, video ads and shopping ads.

How do Google Ads work?

Google Ads work on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad or calls your business. You can set your own budget and goals for each campaign and adjust them anytime. You can also target your ads based on various factors, such as location, language, device, keywords and audience interests.

What advantages do you get when you use Google Ads for your business?

Using Google Ads for your business can help you:

Reach new customers who are looking for what you offer on Google or browsing relevant websites and apps.
Increase your brand awareness and credibility by showing up on the world’s largest search engine.
Track and measure your performance with detailed reports and insights.
Get free support from Google experts who can help you optimize your campaigns.

How to create a Google Ads account?

Creating a Google Ads simple and free. All you need is a Gmail account and a website for your business (if you don’t have one yet, you can create one with Google My Business). To create a Google Ads account:

Go to https://ads.google.com/home/ ¹and click “Start now”.
Sign in with your Gmail account or create one if needed.
Follow the steps to set up your account details, such as country, time zone and currency.
Review and accept the terms and conditions.

How to set up your first campaign?

Once you have created your account, you can start creating your first campaign. To set up your first campaign:

Choose a goal for your campaign based on what you want to achieve (such as get more calls or visits).
Choose a network where you want to show your ads (such as Search Network or Display Network).
Choose a geographic area where you want to show your ads (such as country or city)¹.
Choose a budget for how much you want to spend per day or per month².
Choose keywords that match what people search for when they look for products or services like yours.
Write compelling ad copy that describes what you offer and why people should choose you over competitors.
Review and confirm your campaign settings.

How to optimize your ads over time?

After launching your campaign, you can monitor its performance using various tools available in Google Ads. You can see how many impressions (views), clicks (visits) , conversions (actions) , cost-per-click (CPC) , cost-per-acquisition (CPA) , return-on-ad-spend (ROAS) etc. each ad generates. You can also see which keywords , locations , devices , audiences etc. perform better than others.

To optimize your ads over time, you need to make changes based on the data you collect from Google Ads. You can adjust a few things, including:

Add new keywords or remove low-performing ones: Keywords are the words or phrases that trigger your ads when people search for them on Google. You can add new keywords that are relevant to your business and remove the ones that don’t generate enough clicks or conversions.
Adjust bids based on competition level: Bids are the amount of money you are willing to pay for each click or conversion. You can adjust your bids depending on how competitive your keywords are and how much value they bring to your business.
Pause underperforming ads or create new ones: Ads are the messages that appear on Google or other websites and apps when people see your keywords. You can pause the ads that don’t perform well or create new ones with different headlines , descriptions , images , videos etc .to attract more attention and interest.
Test different ad formats: Ad formats are the types of ads you can choose from , such as text ads , display ads , video ads and shopping ads . You can test different ad formats to see which ones suit your business goals and audience preferences better.
Use extensions such as call buttons site links reviews etc .to enhance : Extensions are additional features that you can add to your ads to provide more information and options to your potential customers. For example , you can use call buttons to let people call you directly from your ad , site links to direct them to specific pages on your website , reviews to show them ratings and feedback from other customers etc .

Conclusion

Google Ads is a powerful online advertising platform that can help you reach more customers online and grow your business. By creating and optimizing your campaigns, you can show your ads to people who are looking for what you offer on Google or browsing relevant websites and apps. You can also control your budget and measure your results with ease.

I hope this article has given you some useful information and tips on how to use Google Ads for your business.

Thank you for reading and happy advertising! 😊