How to Use Social Media Marketing to Reach Gen Z Customers

How to Use Social Media Marketing to Reach Gen Z Customers

Gen Z is the generation born between 1997 and 2012. They are the digital natives who grew up with the internet, smartphones, and social media. They are also the largest and most diverse generation in history, with over 2 billion people worldwide.

Gen Z is a powerful and influential segment of consumers who have different preferences, behaviors, and expectations than older generations. They are more socially conscious, environmentally aware, and culturally diverse. They are also more tech-savvy, creative, and entrepreneurial.

If you want to reach Gen Z customers with your digital marketing campaigns, you need to understand their characteristics and motivations. You also need to use social media marketing effectively, as social media is where Gen Z spends most of their time and attention.

Here are some tips on how to use social media marketing to reach Gen Z customers:

Tip 1: Choose the Right Platforms

Not all social media platforms are created equal when it comes to Gen Z. According to a report by Business Insider, the most popular social media platforms among Gen Z in the US are:

• YouTube: 89% of Gen Z use YouTube at least once a week.
• Instagram: 74% of Gen Z use Instagram at least once a week.
• Snapchat: 68% of Gen Z use Snapchat at least once a week.
• TikTok: 62% of Gen Z use TikTok at least once a week.
• Facebook: 36% of Gen Z use Facebook at least once a week.

As you can see, Gen Z prefers visual and video-based platforms that allow them to express themselves creatively and authentically. They also favor platforms that offer short-form and engaging content that can capture their attention span.

Therefore, if you want to reach Gen Z customers with your social media marketing campaigns, you need to choose the right platforms that match their preferences and behaviors. You also need to create content that is relevant and appealing to them.

Tip 2: Create Authentic and User-Generated Content

Gen Z values authenticity and transparency more than anything else when it comes to brands and businesses. They are not easily swayed by flashy ads or celebrity endorsements. They want to see real people and real stories behind the products or services they buy.

One of the best ways to create authentic and user-generated content for your social media marketing campaigns is to collaborate with influencers or micro-influencers who have a strong connection and credibility with your target audience.

Influencers or micro-influencers are people who have a large or niche following on social media platforms and who can influence their followers’ opinions and behaviors. They can help you create and share content that showcases your brand’s personality, values, and benefits in an organic and relatable way.

According to a survey by Morning Consult, 52% of Gen Z trust influencers more than celebrities when it comes to product recommendations. Moreover, 86% of Gen Z follow influencers who share their interests or hobbies.

Therefore, if you want to reach Gen Z customers with your social media marketing campaigns, you need to find and work with influencers or micro-influencers who share your brand’s vision and who can create authentic and user-generated content for your products or services.