Unity Analytics: Understanding Game Performance and Player Behaviors

SF Games
April 16, 2023


Unity Analytics is an end-to-end data and analysis solution designed to support game developers in understanding game performance and player behaviors. It offers prebuilt dashboards and visualizations powered by real-time data to help developers quickly capture insights and use them to improve their projects. In this article, we'll explore the features and benefits of Unity Analytics and how to use it to create a more engaging gaming experience for your audience.

What is Unity Analytics? 

For analytics for Unity games, there is a straightforward but effective data platform called Unity Analytics. It allows developers to track specific custom events and see how users are interacting with their game. Unity Analytics tracks core usage metrics on supported platforms without any effort or implementation on the developer's part, including new installs, daily active users (DAU), monthly active users (MAU), total sessions, sessions per user, time spent in the app, and user segments for country and platform.

How does Unity Analytics work? 

Unity Analytics works by collecting data from players' devices and sending it to Unity's servers for processing and analysis. Developers can then create and set up Analytics reports on the Unity Dashboard to view the collected data and track their progress. Unity Analytics provides simple-to-use tools that help developers understand their audience and get actionable insights into their players' behavior.

What are the benefits of using Unity Analytics? 

Unity Analytics provides developers with a variety of benefits, including:

  1. Deep data at the surface: Unity Analytics offers prebuilt dashboards and visualizations powered by real-time data, which allows developers to quickly capture insights and make data-driven decisions.

  2. Understand player behaviors: With Unity Analytics, developers can easily understand game performance and player behaviors, including how users are interacting with their game.

  3. Improve player experience: By gaining insights into their players' behavior, developers can improve their gaming experience to boost retention, engagement, and monetization.

  4. Customizable reports: Developers can create and set up Analytics reports on the Unity Dashboard to view the collected data and track their progress, giving them a more personalized experience .

How to Set Up Unity Analytics

If you're a game developer using Unity, setting up Unity Analytics is a straightforward process. By creating and setting up analytics reports on the Unity Dashboard, you can easily view and make sense of the data that you collect [3]. Here are the steps to set up Unity Analytics:

  1. Create a Unity ID: To use Unity Analytics, you'll need to have a Unity ID. If you don't already have one, you can sign up for free on the Unity website.

  2. Enable Analytics: Once you have a Unity ID, you can enable Analytics by navigating to the Services window in the Unity Editor and selecting "Analytics" from the list of available services. Once you've selected Analytics, click "Enable" to begin the setup process.

  3. Select Your Platform: After enabling Analytics, you'll be prompted to select the platform(s) that your game will be available on. You can choose from a variety of platforms, including iOS, Android, and PC.

  4. Choose Your Metrics: Next, you'll need to choose the metrics that you want to track. Unity Analytics provides a variety of pre-built metrics that you can use, such as daily active users, monthly active users, and total sessions. You can also create custom metrics to track specific events or behaviors in your game.

  5. Implement Tracking Code: Once you've chosen your metrics, you'll need to implement tracking code into your game. Unity provides easy-to-use APIs for tracking events and behaviors in your game. You can also use the Unity Analytics SDK to track data from external sources.

  6. Set Up Reports: Finally, you can set up reports on the Unity Dashboard to view and analyze the data that you collect. You can use pre-built reports or create your own custom reports to track the metrics that are most important to you.

By following these steps, you can set up Unity Analytics and start collecting valuable data about your game's performance and player behavior. With this data, you can make informed decisions about how to improve your game and create a more compelling and engaging experience for your audience.